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Read online As leis da simplicidade: design, tecnologia, negócios, vida.pdf PDF, EPUB, MOBI, TXT, DOC As leis da simplicidade: design, tecnologia, negócios, vida Neste livro John Maeda apresenta as dez leis da simplicidade e revela por que simplicidade a tend ncia da era digital As li es pr ticas deste manual podem ser aplicadas em todos os aspectos da vida Seja para profissionais da tecnologia e design executivos estudantes ou consumidores As leis da simplicidade uma leitura para entender os rumos que est o sendo tomados pela ind stria e o mundo dos neg cios que afetar o diretamente o dia a dia das pessoas by John Maeda, Fernando Lopes Dantas

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As leis da simplicidade: design, tecnologia, negócios, vida
Title:As leis da simplicidade: design, tecnologia, negócios, vida
Format Type:eBook PDF / e-Pub
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Published:
ISBN:8599560093
ISBN 13:
Number of Pages:126
Category:Design, Business, Non fiction, Technology, Philosophy
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  • Processing: A Programming Handbook for Visual Designers and Artists

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Processing: A Programming Handbook for Visual Designers and Artists, Redesigning Leadership (Simplicity: Design, Technology, Business, Life), The Storm of Creativity, Make It New: A History of Silicon Valley Design (MIT Press), The Laws of Simplicity: Design, Technology, Business, Life, [email protected], Creative Code: Aesthetics + Computation, Screen: Essays on Graphic Design, New Media, and Visual Culture, The Art of Critical Making: Rhode Island School of Design on Creative Practice, Design by Numbers
Although each instance of creativity is singular and specific Kyna Leski tells us the creative process is universal Artists architects poets inventors scientists and others all navigate the same stages of the process in order to discover something that does not yet exist All of us must work our way through the empty page the blank screen writer s block confusion chaos and doubt In this book Leski draws from her observations and experiences as a teacher student maker writer and architect to describe the workings of the creative process br br Leski sees the creative process as being like a storm it slowly begins to gather and take form until it overtakes us if we are willing to let it It is dynamic continually in motion it starts stops rages and abates ebbs and flows In illustrations that accompany each chapter she maps the arc of the creative process by tracing the path of water droplets traveling the stages of a storm br br Leski describes unlearning ridding ourselves of preconceptions only when we realize what we don t know can we pose the problem that we need to solve We gather evidence with notebook jottings research the collection of objects propelling the process We perceive and conceive we look ahead without knowing where we are going we make connections We pause retreat and stop only to start again To illustrate these stages of the process Leski draws on examples of creative practice that range from Paul Klee to Steve Jobs from the discovery of continental drift to the design of Antoni Gaudi s Sagrada Familia br br Creativity Leski tells us is a path with no beginning or end it is ongoing This revelatory view of the creative process will be an essential guide for anyone engaged in creative discovery br br b The Creative Process b UnlearningProblem MakingGathering and TrackingPropellingPerceiving and ConceivingSeeing AheadConnectingPausingContinuing, It has been more than twenty years since desktop publishing reinvented design and it s clear that there is a growing need for designers and artists to learn programming skills to fill the widening gap between their ideas and the capability of their purchased software This book is an introduction to the concepts of computer programming within the context of the visual arts It offers a comprehensive reference and text for Processing a target blank href http www processing org rel nofollow www processing org a an open source programming language that can be used by students artists designers architects researchers and anyone who wants to program images animation and interactivity The ideas in Processing have been tested in classrooms workshops and arts institutions including UCLA Carnegie Mellon New York University and Harvard University Tutorial units make up the bulk of the book and introduce the syntax and concepts of software including variables functions and object oriented programming cover such topics as photography and drawing in relation to software and feature many short prototypical example programs with related images and explanations More advanced professional projects from such domains as animation performance and typography are discussed in interviews with their creators Extensions present concise introductions to further areas of investigation including computer vision sound and electronics Appendixes references to additional material and a glossary contain additional technical details Processing can be used by reading each unit in order or by following each category from the beginning of the book to the end The Processing software and all of the code presented can be downloaded and run for future exploration Includes essays by Alexander R Galloway Golan Levin R Luke DuBois Simon Greenwold Francis Li and Hernando Barragan and interviews with Jared Tarbell Martin Wattenberg James Paterson Erik van Blockland Ed Burton Josh On Jurg Lehni Auriea Harvey and Michael Samyn Mathew Cullen and Grady Hall Bob Sabiston Jennifer Steinkamp Ruth Jarman and Joseph Gerhardt Sue Costabile Chris Csikszentmihalyi Golan Levin and Zachary Lieberman and Mark Hansen Casey Reas is Associate Professor in the Design Media Arts Department at the University of California Los Angeles Ben Fry is Nierenburg Chair of Design in the School of Design at Carnegie Mellon University, No description available, Finally we are learning that simplicity equals sanity We re rebelling against technology that s too complicated DVD players with too many menus and software accompanied by megabyte read me manuals The iPod s clean gadgetry has made simplicity hip But sometimes we find ourselves caught up in the simplicity paradox we want something that s simple and easy to use but also does all the complex things we might ever want it to do In i The Laws of Simplicity i John Maeda offers ten laws for balancing simplicity and complexity in business technology and design guidelines for needing less and actually getting more br br Maeda a professor in MIT s Media Lab and a world renowned graphic designer explores the question of how we can redefine the notion of improved so that it doesn t always mean something more something added on br br Maeda s first law of simplicity is Reduce It s not necessarily beneficial to add technology features just because we can And the features that we do have must be organized Law in a sensible hierarchy so users aren t distracted by features and functions they don t need But simplicity is not less just for the sake of less Skip ahead to Law Failure Accept the fact that some things can never be made simple Maeda s concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products how it can drive both business and technology We can learn to simplify without sacrificing comfort and meaning and we can achieve the balance described in Law This law which Maeda calls The One tells us Simplicity is about subtracting the obvious and adding the meaningful