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Read online Graphic Design: The New Basics.pdf PDF, EPUB, MOBI, TXT, DOC Graphic Design: The New Basics How do designers get ideas Many spend their time searching for clever combinations of forms fonts and colors inside thedesign annuals and monographs of other designers work For those looking to challenge the cut and paste mentality thereare few resources that are both informative and inspirational In em Graphic Design The New Basics em Ellen Lupton best selling author of such books as em Thinking with Type em and em Design It Yourself em and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical rigorous way informed by contemporary media theory and software systems Through visual demonstrations and concise commentary em The New Basics em shows students and professionals how to build interest and complexity around simple relationships between formal elements of two dimensional design such as point line plane scale hierarchy layers and transparency em The New Basics em explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site It takes a fresh approach to design instruction by emphasizing visually intensive form based thinking in a manner that is in tune with the latest developments in contemporary media theory art and technology Colorful compact and clearly written em The New Basics em is the new indispensable resource for anyone seeking a smart inspiring introduction to graphic design and destined to become the standard reference work in design education by Ellen Lupton, Jennifer Cole Phillips

Books descriptionDetails
Graphic Design: The New Basics
Title:Graphic Design: The New Basics
Format Type:eBook PDF / e-Pub
Rating:
Author:
Published:
ISBN:1568987021
ISBN 13:
Number of Pages:248
Category:Design, Non fiction, Art, Art design, School
Review #Top 1
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ABC's of the Bauhaus:: The Bauhaus and Design Theory, Thinking with Type, Graphic Design: The New Basics, D.I.Y.: Kids, Graphic Design Thinking, Design Writing Research, Indie Publishing: How to Design and Publish Your Own Book, Type on Screen, Design Your Life: The Pleasures and Perils of Everyday Things, D.I.Y.: Design It Yourself: A Design Handbook
i Design Your Life i is a series of irreverent and realistic snapshots about objects and how we interact with them By leading design thinker Ellen Lupton and her twin sister Julia Lupton it shows how design is about much more than what s bought at high end stores or the modern look at IKEA Design is i critical thinking i a way to look at the world and wonder why things work and why they don t br br Illustrated with original paintings of objects both ordinary and odd i Design Your Life i casts a sharp eye on everything from roller bags bras toilet paper and stuffed animals to parenting piles porches and potted plants Using humor and insight Ellen and Julia explore the practical side of everyday design looking at how it impacts your life in unexpected ways and what you can do about it Speaking to the popular interest in design as well as people s desire to make their own way through a mass produced world this thoughtful book takes a fresh and humorous approach to make some serious points about the impact of design on our lives br br Find out what s wrong with the bras pillows potted plants and the other hopeless stuff you use buy clean water or put away everyday Discover how to secretly control the actions of those around you by choosing and placing objects carefully Find out how roller bags are threatening civilization and how the layout of your own house might be making you miserable Use the tools of self publishing to take the power of branding into your own hands br br Taking a fresh funny look at parenthood housekeeping entertaining time management crafting and more i Design Your Life i shows you how to evaluate the things you use and how to recognize forms of order that secretly inhabit the messes of daily life be it a cluttered room or a busy schedule Use this book to gain control over your environment and tap into the power of design to communicate with friends family and the world, This critical study of graphic design and typography is a source for anyone interested in the art and history of books letterforms symbols advertising and theories of visual and verbal communication A section on theory considers the centrality of the written and printed word to post structuralism and deconstruction A wide range of design practices are discussed from the history of punctuation and the origins of international pictograms to the structure of modern typography A section on media looks at the role of design in mass communications with essays on stock photography visual journalism illustration advertising and vernacular design cultures, How do designers get ideas Many spend their time searching for clever combinations of forms fonts and colors inside thedesign annuals and monographs of other designers work For those looking to challenge the cut and paste mentality thereare few resources that are both informative and inspirational In em Graphic Design The New Basics em Ellen Lupton best selling author of such books as em Thinking with Type em and em Design It Yourself em and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical rigorous way informed by contemporary media theory and software systems Through visual demonstrations and concise commentary em The New Basics em shows students and professionals how to build interest and complexity around simple relationships between formal elements of two dimensional design such as point line plane scale hierarchy layers and transparency em The New Basics em explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site It takes a fresh approach to design instruction by emphasizing visually intensive form based thinking in a manner that is in tune with the latest developments in contemporary media theory art and technology Colorful compact and clearly written em The New Basics em is the new indispensable resource for anyone seeking a smart inspiring introduction to graphic design and destined to become the standard reference work in design education, All over the world parents are raising kids to get active and embrace the design it yourself spirit of homemade arts and crafts i D I Y Kids i encourages young readers to use basic design principles and onhand materials to express their individuality through more than eighty imaginative projects The book is divided into four sections Graphics Toys Home and Fashion each packed with fun ideas for making T shirts party supplies pop up cards bracelets stuffed animals and dozens of other fun and useful items Each project is explained with step by step instructions and colorful photographs of cool designs and the kids who made them The projectsrated by difficulty time mess and costare intended for ages seven through twelve but can easily be modified to suit all ages i D I Y Kids i is designed to trigger imaginative play without requiring fees teams or a minivan It s for parents teachers aunts and uncles friends and babysitters neighbors and citizensanyone who wants to create a better world not only for but also with the next generation Most of all it is for kids who want to make their mark by exercising the artsof design with wit intelligence and style