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Books: Screen: Essays on Graphic Design, New Media, and Visual Culture

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Read online Screen: Essays on Graphic Design, New Media, and Visual Culture.pdf PDF, EPUB, MOBI, TXT, DOC Screen: Essays on Graphic Design, New Media, and Visual Culture Designer and critic Jessica Helfand has emerged as a leading voice of a new generation of designers Her essays at once pithy polemical and precise appear in places as diverse as Eye Print ID The New Republic and the LA Times The essays collected here decode the technologies trends themes and personalities that define design today especially the new media and provide a road map of things to come Her first two chapbooks Paul Rand American Modernist and Six Essays on Design and New Media became instant classics This new compilation brings together essays from the earlier publications along with more than twenty others on a variety of topics including avatars the cult of the scratchy television sex on the screen and more Designers students educators visual literati and everyone looking for an entertaining and insightful guide to the world of design today will not find a better or more approachable book on the subject by Jessica Helfand, John Maeda

Books descriptionDetails
Screen: Essays on Graphic Design, New Media, and Visual Culture
Title:Screen: Essays on Graphic Design, New Media, and Visual Culture
Format Type:eBook PDF / e-Pub
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Published:
ISBN:1568983107
ISBN 13:
Number of Pages:208
Category:Design, Non fiction
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Graphic Design America Two: The Work of Many of the Best and the Brightest Design Firms from Across the United States, Looking Closer 3: Classic Writings on Graphic Design, Six (+2) Essays on Design and New Media, Design: The Invention of Desire, Paul Rand, Paul Rand: American Modernist, Screen: Essays on Graphic Design, New Media, and Visual Culture, Reinventing the Wheel, Scrapbooks: An American History, Six Essays on Design and New Media
b A compelling defense for the importance of design and how it shapes our behavior our emotions and our lives b br br Design has always prided itself on being relevant to the world it serves but interest in design was once limited to a small community of design professionals Today books on design thinking are best sellers and computer and Web based tools have expanded the definition of who practices design Looking at objects letterforms experiences and even theatrical performances award winning author Jessica Helfand asserts that understanding design s purpose is more crucial than ever Design is meaningful not because it is pretty but because it is an intrinsically humanist discipline tethered to the very core of why we exist For example as designers collaborate with developing nations on everything from more affordable lawn mowers to cleaner drinking water they must take into consideration the full range of a given community s complex social needs Advancing a conversation that is unfolding around the globe Helfand offers an eye opening look at how designed things make us feel as well as how and why they motivate our behavior, No description available, Combining the experimental formal vocabularies of their European peers with the material demands of American commerce a select number of graphic designers helped inaugurate a new visual language that would revolutionize the role of design as both a service and an art Of this group none was so accomplished or would produce as many lasting contributions to this field as Paul Rand This handsomely produced volume comprises two essays by internationally esteemed art historian and critic Jessica Helfand author of the popular Six Essays on Design and New Media, A locus for focus a little engine a thought generator a a Eye br br This thoroughly unusual book will delight graphic information and book designers It will equally fascinate those interested in intellectual history history of technology and popular culture a a Library Journal br br Now available in paperback this delightful book spins the history of the information wheel as inventive and instructive as intriguing that has been used since the fourteenth century to measure record predict and calculate everything from time and space to military history to recipes In this fascinating book designer and critic Jessica Helfand offers and in depth look at these unique artifacts which are not only clever and amusing but Helfand argues relevant as a model for modern interactive design From circular mathematical slide rules to Captain Marvel phonetic decoders Reinventing the Wheel demonstrates the astonishing range and remarkable utility of these ingenious interactivea tools