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Read online Le nuove regole della scrittura..pdf PDF, EPUB, MOBI, TXT, DOC Le nuove regole della scrittura. Se hai un sito internet sei gi un editore Se sei sui social media lavori nel marketing Questo significa che siamo tutti scrittori Le nuove regole della scrittura la guida pratica per attrarre e mantenere i clienti attraverso una perfetta comunicazione online Oggi la scrittura ha acquisito assoluta rilevanza Nella societ digitale le parole sono i nostri emissari raccontano al mondo chi siamo Il modo in cui scriviamo pu farci apparire intelligenti o stupidi Divertenti cordiali competenti o affi dabili Ma pu anche farci passare per persone confuse sciocche o irrimediabilmente noiose Una norma questa valida per buttare gi un listicle per usare SlideShare e persino per maneggiare i termini che stiamo utilizzando in questo preciso momento Ci vuol dire che occorre scegliere le parole con cura usare uno stile gradevole e parsimonioso ricorrere a un empatia sincera nei confronti del lettore Ma signifi ca anche prestare attenzione alla capacit spesso trascurata di fare marketing dei contenuti saper scrivere e raccontare bene ma davvero bene una storia vera Essere in grado di comunicare nella scrittura non solo bello ma anche necessario Ed anche il fondamento del content marketing In questo libro Ann Handley mette al servizio tutta la sua esperienza per guidarci nel processo e nelle strategie di creazione produzione e pubblicazione dei contenuti con consigli pratici pensati per ottenere risultati sicuri Le lezioni e le regole di cui l autrice ci fa dono possono applicarsi facilmente a tutti i contenuti online pagine web homepage landing page email marketing blog post su Facebook Twitter LinkedIn e tutti gli altri social media Le nuove regole della scrittura una guida pratica alla creazione e pubblicazione di qualsiasi tipo di contenuto online destinata a chi lavora per un grande brand o per una piccola azienda o anche solo per se stesso by Ann Handley

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Le nuove regole della scrittura.
Title:Le nuove regole della scrittura.
Format Type:eBook PDF / e-Pub
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Number of Pages:255
Category:Writing, Business, Non fiction
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Storytelling for Startups: How Fast-Growing Companies Can Embrace the Power of Story-Driven Marketing, New Rules for Business: Groundswell / Content Rules / The Now Revolution, Awaken Your Superhero: 11 Ways to Be Who You're Supposed to Be, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings, Social Media Reading Sampler: Book Excerpts by David Meerman Scott, Brian Halligan, Dharmesh Shah, Ann Handley, C.C. Chapman, Scott Stratten, Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business, The Scrappy Marketing Handbook, The Elements of Content: A Field Guide to Creating Content for Businesses, Brands, Marketers, Writers, Web Strategists, and the Generally Hapless, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
No description available, b i Finally a go to guide to creating and publishing the kind of content that will make your business thrive i b p i Everybody Writes i is a go to guide to attracting and retaining customers through stellar online communication because in our content driven world every one of us is in fact a writer p p If you have a web site you are a publisher If you are on social media you are in marketing And that means that we are all relying on our words to carry our marketing messages We are all writers p p Yeah but who cares about writing anymore In a time challenged world dominated by short and snappy by click bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and tbt does the idea of focusing on writing seem pedantic and ordinary p p Actually writing matters more now not less Our online words are our currency they tell our customers who we are p p Our writing can make us look smart or it can make us look stupid It can make us seem fun or warm or competent or trustworthy But it can also make us seem humdrum or discombobulated or flat out boring p p That means you ve got to choose words well and write with economy and the style and honest empathy for your customers And it means you put a new value on an often overlooked skill in content marketing How to write and how to tell a true story really really well That s true whether you re writing a listicle or the words on a Slideshare deck or the words you re reading right here right now p p And so being able to communicate well in writing isn t just nice it s necessity And it s also the oft overlooked cornerstone of nearly all our content marketing p p In i Everybody Writes i top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation production and publishing with actionable how to advice designed to get results p p These lessons and rules apply across all of your online assets like web pages home page landing pages blogs email marketing offers and on Facebook Twitter LinkedIn and other social media Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content It s designed to be the go to guide for anyone creating or publishing any kind of online content whether you re a big brand or you re small and solo p p Sections include p How to write better Or for adult onset writers How to hate writing less Easy grammar and usage rules tailored for business in a fun memorable way Enough to keep you looking sharp but not too much to overwhelm you Giving your audience the gift of your true story told well Empathy and humanity and inspiration are key here so the book covers that too Best practices for creating credible trustworthy content steeped in some time honored rules of solid journalism Because publishing content and talking directly to your customers is at its heart a privilege Things Marketers Write The fundamentals of specific kinds of content that marketers are often tasked with crafting Content Tools The sharpest tools you need to get the job done p Traditional marketing techniques are no longer enough i Everybody Writes i is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world p, LEARN THE NEW RULES FOR BUSINESS GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU Corporate executives struggle to harness the power of social technologies Twitter Facebook blogs YouTube are where customers discuss products and companies write their own news and find their own deals but how do you integrate these activities into your broader marketing efforts It s an unstoppable groundswell that affects every industry yet it s still utterly foreign to most companies running things now When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence your company is vulnerable In i Groundswell i Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity To market your business reach new customers and create long lasting loyalty you need one indispensable element CONTENT Whether it s bite sized tweets that allow you to forge relationships on Twitter blog posts that give your readers must have advice ebooks or white papers that engage and don t bore videos that share the human side of your company interactive webinars that deliver a valuable learning experience or podcasts that can be downloaded and listened to on the fly and more now more than ever content rules Learn how to Create Killer Blogs Podcasts Videos Ebooks Webinars and More That Engage Customers and Ignite Your Business In i The Now Revolution i renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven part plan to harness the power of the social web and adapt to the new era of instantaneous business Customers aren t going to wait for your next polished press release to decide if they like you and your products or services Instead they re choosing between you and your competition every second of every day and talking about it online Keeping up with them requires shifts that will make your business faster smarter and more social, It s an exciting time to be in marketing the internet social media and content marketing are powerful equalizers resetting the playing field for businesses large and small Yet it s also a challenging time with much work to do and an ever changing array of platforms features and networks to master all on a tighter budget than before Don t get discouraged get scrappy Shattering the myth that only big brands can do big things Get Scrappy will help you demystify digital marketing in a way that makes sense for your business do more with less build a strong brand with something to say find inspiration in unexpected places create relevant and engaging content and promote it via Twitter Facebook and other channels integrate strategy and message across touchpoints for a unified brand experience both online and off spark dialogue with your community of customers andmeasure what matters The result is a reliable repeatable system for reinventing your marketing as marketing reinvents itself Featuring frameworks hacks tips idea starters and more Get Scrappy is the map you need to take your marketing from good to great