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Read online The Mac is Not a Typewriter .pdf PDF, EPUB, MOBI, TXT, DOC The Mac is Not a Typewriter One of the most popular Macintosh books ever written b The Mac is not a typewriter b has been called the i Strunk and White i of typography Best selling author b Robin Williams b s simple logical principles for using type to produce beautiful professional documents are as true now as they were when the original edition was published in This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller Throughout Robin shows you the small details that separate the pros from the amateurs typographer versus typewriter quotation marks en and em dashes tabs and indents kerning leading white space widows and orphans and hanging punctuation If you prepare documents you ll find b The Mac is not a typewriter Second Edition b an indispensable guide And those who read your documents will recognize the work of a pro even if they don t know a curly quote from curly fries by Robin P. Williams

Books descriptionDetails
The Mac is Not a Typewriter
Title:The Mac is Not a Typewriter
Format Type:eBook PDF / e-Pub
Rating:
Author:
Published:
ISBN:0201782634
ISBN 13:
Number of Pages:88
Category:Reference, Design, Non fiction, Technology, Writing
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The Non-Designer's InDesign Book, Sweet Swan of Avon: Did a Woman Write Shakespeare?, The Non-Designer's Web Book, The Non-Designer's Presentation Book: Principles for Effective Presentation Design, Robin Williams Web Design Workshop, Robin Williams Design Workshop, Second Edition, The Non-Designer's Design Book, The Non-Designer's Type Book, The Non-Designer's Design & Type Books, Deluxe Edition, The Mac is Not a Typewriter
Robin Williams has taught millions what makes for good design and why never forgetting that most of us dont speak jargon and she does it all with a disarming sense of humor Now Robin with coauthors John Tollett and Dave Rohr translates the principles of creative effective design to the Web in Robin Williams Web Design Workshop Learn from these pros everything you need to know about Web design including the ways that color fonts clip art photographs and layout can work together to create the visual impression you want Robin doesnt just tell you about good Web design she shows you walking you through every step of the design process from site planning and layout to navigation design and functionality the book is illustrated with hundreds of full color examples Like Robin herself Robin Williams Web Design Workshop strikes the perfect teaching balance combining theory and real world experience all wrapped up in a colorful engaging package, b Learn design theory and practical know how from the award winning author design team Robin Williams and John Tollett b Robin Williams introduced design and typographic principles to legions of readers with her best selling Non Designer s book series Now she and designer co author John Tollett take you to the next level of creative design with practical advice and lessons in composition visual impact and design challenges br Presented in Robin and John s signature style writing that is so crystal clear it s accessible to absolutely anyone and illustrated with hundreds of full color design examples the ideas in this book tackle design theory visual puns and layout and graphics strategies for real world projects Developing designers will appreciate the authors imaginative approach and well chosen examples br br Discover practical and effective design principles and concepts and how to apply them to virtually any project Learn why some designs are attention getting and others are not Learn how to choose just the right look corporate or casual classic or trendy for specific types of projects such as business cards letterhead and envelopes newsletters and brochures logos advertising and more Test your design acumen by comparing before and after examples Find a wealth of inspiration for your own design projects Gain insight into the design process by studying the work of guest designers who offer their personal commentary and insights br, One of the most popular Macintosh books ever written b The Mac is not a typewriter b has been called the i Strunk and White i of typography Best selling author b Robin Williams b s simple logical principles for using type to produce beautiful professional documents are as true now as they were when the original edition was published in This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller Throughout Robin shows you the small details that separate the pros from the amateurs typographer versus typewriter quotation marks en and em dashes tabs and indents kerning leading white space widows and orphans and hanging punctuation If you prepare documents you ll find b The Mac is not a typewriter Second Edition b an indispensable guide And those who read your documents will recognize the work of a pro even if they don t know a curly quote from curly fries, Many designers and photographers own the entire suite of Adobe s creative products but they manage to learn only one or two of the applications really well If Adobe InDesign CS is the one app in the suite that makes you feel like you re entering a foreign country where you don t speak the language Robin Williams provides the perfect travel guide and translator in this new edition to the best selling Non Designer s series br This fun straight forward four color book includes many individual exercises designed specifically to teach InDesign CS to beginners in such a way that you can jump in at any point to learn a specific tool or technique Along the way Robin offers design tips for making your work communicate appropriately and beautifully br Whether you need to create your own marketing materials for a small business or organization or you want your student or business papers to be perceived as more professional or you want to become more proficient with the design tools you already use this book is the fastest and most efficient path to mastering basic tasks InDesign br In this non designer s guide to InDesign CS you ll learn How to create basic design projects such as flyers business cards letterhead ads brochures CD covers and much moreHow to add images to your pages and crop rotate resize and add effects to those imagesHow to use InDesign s typographic tools to make your work look professionalHow to use style sheets so every job is easier to create and work withHow to use tabs and indents with confidence and predictabilityHow to create nice looking tables to effectively organize dataAnd of course the basics of working in InDesign with layers panels tools etc